Global-Z provides the most accurate International Merge/Purge services in the industry to give you reliable and targeted multinational lists. We combine address standardization with our proprietary pattern recognition technology to identify duplicates, then remove unwanted addresses. This process is also sensitive to any suppression data — any unwanted countries, territories or contacts will be carefully removed from your marketing campaign.
Benefits
Duplicate names represent one of the most significant controllable costs in any direct marketing campaign, particularly for global marketing efforts. In addition, the tremendous growth of collecting data online has greatly increased duplication rates. Our Merge/Purge service can help you reduce mailing duplication, resulting in:
- Reduced costs for printing and postage
- Eliminated wasted printing and postage
- Improved targeting and response tracking
- Improved ROI
- Improved company image
We’ve developed merge/purge technology that is specifically designed to work with each country’s unique address format. Our software uses proprietary Pattern Recognition logic to identify duplicates, which has proven to be more effective on international lists than traditional domestic match key methods. Mailers can merge data from duplicate names into a single record, and purge unwanted duplicates from their files.
Examples
Following are actual examples of duplicate records identified by Global-Z’s merge/purge service, illustrating the power and flexibility of the technology.
| NAME |
ADDRESS 1 |
ADDRESS 2 |
ADDRESS 3 |
CITY |
COUNTRY |
 |
|
|
|
|
|
YUKIKO
INAGAKI |
1-30 AZABU-CHO, 2 CHOME |
|
|
SAPPORO CITY 001 |
JAPAN |
YUKIKO
INAGAKI |
2-1-30, ASABU-CHO, KITAKU |
SAPPORO CITY 001-0045 |
|
JAPAN |
|
|
|
|
|
|
|
CHARLES
LACEY |
221 AITKEN |
GLENROTHES |
FIFE |
KY7 GSQ |
SCOTLAND |
CHARLES
LALEY |
221 AITKEN ROAD |
GLENROTHES |
KY7 6SQ |
|
UK |
|
|
|
|
|
|
| CUAUHTEMOC LUIS |
PARMA 36 |
RES. ACOXPA, TLALPAN |
|
C.P. 14300 |
MEXICO |
| LUIS CUAUNTEMOU |
PARMA 36 RES ACOXPA |
CP 14300 |
|
TLALPAN D.F. |
MEXICO |
|
|
|
|
|
|
MIA
PANIZZARO |
VIA FOSSANA 4/B |
27029 VIGEVANO (PV) |
|
|
ITALY |
MIA
PIABIZZARO |
VIA FOSSANA 4B |
|
|
VIGEVANO 87029 |
ITALY |
|
|
|
|
|
|
| CARLOTA GALVAO |
BOX 1152 |
CENTRO |
80001-970 CURITIBA PR |
|
BRAZIL |
| CARLOTA GALVAO |
CAIXA POSTAL 1152 |
CURITIBA, PR 80001-970 |
|
|
BRAZIL |
How it Works
Our merge/purge technology takes into account the many language and cultural idiosyncrasies of multinational data. For instance, it’s the custom in most Spanish-speaking countries to have multiple last names. Also, in many areas of the world name inversion is common — an individual whose name is Kaoko Koyama may appear in another list as Koyama Kaoko. In Mexico, the street address “Rua 5 de Mayo” can also appear as “Rua Cinco de Mayo”. By utilizing address standardization in combination with Pattern Recognition, we have developed the most powerful and flexible merge/purge technology on the market, which can save you thousands of dollars.
Consumer and B-to-B
Our expertise lies in both Consumer and Business-to-Business marketing. Our proprietary technology identifies duplicates at an individual, household and company level, so mailers can customize their marketing selections to target the most profitable companies and individuals.
Mail Preference and Suppression Files
We can utilize your Do-Not-Promote, Nixie or Suppression files in the merge/purge process, allowing you to selectively eliminate individuals or companies from your direct marketing campaigns. We also offer international Mail Preference Files, containing deceased and do-not-promote names obtained from foreign mail preference services.
CASE STUDIES
In the following case studies, see how Global-Z helped a Consumer marketer and a B-to-B marketer by cleaning and deduping their lists... more >