INTERNATIONAL NCOA

Benefits

Undeliverable addresses cost money, and when your reach is global, the challenge is even greater to make sure your pieces arrive when and where you expect them to. Our NCOA service can help you maximize your global direct marketing. NCOA is an outstanding mail list management tool, resulting in:

•  Reduced list maintenance costs
•  Improved mail deliverability
•  Reduced mail delivery time
•  Reduced mailing cost
•  Enabling you to optimize the profitability of your mailing.

The Service

Each year, throughout the world many millions of consumers and businesses change addresses. Marketers who do not keep up with these address changes end up wasting money by sending mail that will not be delivered. The National Change of Address service allows you to identify customers who have moved, and to update your database with the customers’ new address information.

The source of the NCOA service is a database containing mail redirection information filed by relocating postal customers with their local post office. Your customer database is matched against the NCOA database using the name and address, and when a customer’s information matches the information on the NCOA database, the customer is flagged on your database as having moved to a new address. For any consenting individuals the new address information is provided back to you so that you can update your database with the new address.

How it Works

Before matching your files against the NCOA database and in order to get the best results, address verification and correction is performed on your file. Our proprietary software analyzes and parses each address, and matches the address elements against the postal authority data for the destination country. For elements that are missing, misspelled or incorrect, the software inserts or corrects the information, and the address is reconstructed according to the postal standards for that country.

Once this address verification and correction process is completed, the address is matched against the NCOA database, allowing old addresses to be identified and eliminated, and the new addresses to be provided back to you for update on your database.