Our data management services are the choice for direct mailers that do not have the capability to maintain or analyze complex international marketing data. When you choose Global-Z as your database resource, you have the advantage of both our proprietary data technology, and our experience with international direct marketing.
Benefits
Successful database marketing and CRM require high quality data, particularly for international marketing. We have spent more than a decade developing the most sophisticated international data quality technology available, providing advanced data analysis and targeting for your international marketing database management needs, providing you:
- Customized data to meet international address requirements
- Higher data quality and lowered marketing costs
- Fewer duplicate and undeliverable addresses
- Increased list rental fulfillment revenues by selling higher quality data
- database selections for direct marketing, circulation, or fulfillment
- marketing analysis on geographical variables, or custom variables based on your specifications
- Improved CRM through better data quality
Having reliable and updated marketing data is the key to a successful marketing effort, and we can help make it a more effective and powerful tool for all your marketing — from planning to response measurement.
The Service
We develop and maintain international marketing databases for many of the world’s most successful direct marketing companies, for whom high data quality is critical. By leveraging our expertise in international address management, we’ve developed database solutions specifically designed to meet global data standards.
An international marketing database is the ideal solution for companies seeking to consolidate all of their international marketing data requirements. We can integrate international order transaction data, customer segmentation, marketing analysis, and list rental fulfillment into a single marketing database. For basic direct marketing applications, we can provide our own standard data structures for a simple low-cost database solution. For marketers with highly specific data requirements, we offer completely customized database solutions for the ultimate in power and flexibility. In either case, our proprietary international address technology will ensure that your marketing data is as clean and up-to-date as possible
Global Data Analysis
Most international databases are developed from U.S. domestic data structures, which are inadequate for the more complex storage requirements of global data. This results in incomplete, truncated and misspelled information in foreign addresses. By standardizing and correcting data during the database update process, you have access to detailed geographical information for selection and analysis — at any level, such as state, province, district, or even neighborhoods.
Custom variables can be incorporated in order to analyze data that is most relevant to your business. We utilize proprietary relational database technology, which allows you to analyze data contained in complex multi-table data relationships. With our detailed reports, you can target your most responsive names for direct mail circulation campaigns. By tracking promotional history, we can then assist you in testing and fine-tuning your marketing efforts.
List Rental Fulfillment
If you currently rent your international names or plan to take advantage of list rental revenue in the future, data quality is key to ensuring long-term list rental success. Our international data quality technology ensures that your database contains the most accurate and up-to-date information possible, improving performance of your list rental data. In addition, we provide list rental fulfillment services, providing the superior customer service and turnaround times that you expect from a service bureau with our level of expertise.
CASE STUDIES
In the following case study, see how Global-Z helped an international publisher build a centralized marketing data warehouse... more >